Founded in 2018 by Joseph Sabello and co-founded by Joannah Jane Sy in Cebu City, Philippines, Underground Apparel was born during the pandemic with a clear mission – to deliver the best quality clothes for Filipinos.

With a commitment to premium craftsmanship and authentic designs, UA believes that quality shouldn’t come with a high price tag. We make clothing that’s not just exceptional in quality, but also affordable for the community, empowering everyone to wear their culture with pride.